I am a dedicated,
positive and commercially aware media enthusiast, who enjoys the logic attached
to advertising. I have highly extensive
experience in assisting production, editing, planning, delivering audience
insight, and tailor made market research as well as people management. I am currently an undergraduate studying ‘Advertising
and Media’ in the hedonistic haven that is Newcastle. Currently employed as a
top level at Topman where I assist
the running of the store, including online promotion and sales, I
have worked alongside various teams at Box TV,
an amalgamation with 4Music –
a joint venture between Channel 4,
the UK’s number 1 music TV network and music television group.
Recent success stories include supporting the digital marketing communications, overseeing the creation of an innovative cross media campaign targeting the youth, 13-34 audience demographics, launching the enterprise of The Box+ app, a creative on-air refresh of 4Music. I am experienced in balancing and executing multiple projects and handling them at any given time, in line with agreed deadlines.
I opted to take a placement at Channel 4, working under the roof of 4Music with Box Tv, an industry which is totally committed to being the UK's no.1 innovator in music TV.
I knew that it would leave many doors open for when I confirm which career path is going to be ‘the one’ in the foreseeable future. Working there allowed me to develop myself professionally from celebrity clienteles to industry specialists and display a level of proactivity in marketing strategies to strive for established company objectives. I was given the opportunity to have responsibility in monitoring and analyzing ‘BARB’ analytics to present and report trends in user behavior in conjunction with the social networking team. Working with this team allowed me to extend my knowledge in achieving frequent, timely and positive media coverage across all available media channels, an element which I have been able to hone back into my part-time job at Topman to push services and expand our revenue by identifying market requirements for current and future products within the area. Likewise from the potential strategic partner relationships, I conducted research in order to identify and implement some 4Music branded merchandise within the agreed budget.
You can download my CV here or get in touch:
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