29 . 06 . 13
C H A N N E L 4 / Box Africa Conference.
Hello showbiz! Generously tendered with a 4Music lanyard, 4Music tote bag for my 4Music notepad and 4Music pen, I was geared up ready to attend my first 4Music live conference.I know. Awesome. Feeling like a true valued asset to the team. The Horseferry Channel 4 campus is not only a grand sightsee but also incredible, a hideout to more celebrity faces and home to many more Channel 4 elements. Upon entering I was surprised by the laidback feel for business, yet the layout strongly encouraged creativity. We were welcomed with an immediate short tour, complimentary tea and of course the intangible experience of more networking which I wholeheartedly believe is important, and it just shows the industry specialists that you care that their brand work experience scheme works. As I may not have previously stated, a profile of the firm that directed my placement was the brand 'Box TV', a joint venture between Channel 4 and Bauer Media. A network of several quality music channels which accommodate every music enthusiast to suit their mood and identity. The portfolio attracts, an average of 14.8m viewers a month in the UK (BARB Stats. Jan-Mar 2012)Box TV has derived from the structure of being dedicated and passionate about driving creative and innovative programming formats to ensure viewers get the best experience.
The purpose behind Nichol and I's visit today (Although I was cautioned about divulging any sensitive information)was to actively listen to the outcome of Box Africa's insight and brainstormed ideologies. Box Africa was a new channel launched July 2013, which signalled a step up in recognising global expansion for a UK music TV channel portfolio, an essential 'glocalised' component of marketing strategies. Looking back to my roughly scribbled notes from the day, Box Africa was a follow-up from the successful overseas launch of Box Tv's Uk Channels: Kiss, Magic, Smash Hits and Kerrang. Additionally Box caters for an international distribution roster which signals a confident step forward for the biggest music television player in the UK. I learnt that it's all about responding to supply and demand, audiences enjoy the platform and it would prove an interesting initiative to provide quality for a diverse niche demographic. On my phone I recorded and transcribed a viewpoint from one speaker who told the listeners:
The programming schedule was predicted to include:
Box TV launches "Box Africa" a new music channel for Africa.
Hello showbiz! Generously tendered with a 4Music lanyard, 4Music tote bag for my 4Music notepad and 4Music pen, I was geared up ready to attend my first 4Music live conference.I know. Awesome. Feeling like a true valued asset to the team. The Horseferry Channel 4 campus is not only a grand sightsee but also incredible, a hideout to more celebrity faces and home to many more Channel 4 elements. Upon entering I was surprised by the laidback feel for business, yet the layout strongly encouraged creativity. We were welcomed with an immediate short tour, complimentary tea and of course the intangible experience of more networking which I wholeheartedly believe is important, and it just shows the industry specialists that you care that their brand work experience scheme works. As I may not have previously stated, a profile of the firm that directed my placement was the brand 'Box TV', a joint venture between Channel 4 and Bauer Media. A network of several quality music channels which accommodate every music enthusiast to suit their mood and identity. The portfolio attracts, an average of 14.8m viewers a month in the UK (BARB Stats. Jan-Mar 2012)Box TV has derived from the structure of being dedicated and passionate about driving creative and innovative programming formats to ensure viewers get the best experience.
“For international labels, this is a great opportunity to showcase their artists, to get their content placed on popular and high quality TV channels as well as gaining exposure to key UK music figures,”I distinguished these prominent features using a SWOT Analysis as being an opportunity for Box TV, as a company, their ethos is keen and committed to ensuring a representative answer to the vast music choice in the African market as well as reflecting the viewer's preferences in the look and feel of Nigeria and Afro-beats to the global stage. As the culture of the brand suggests, Box TV targets twenty-something music fans who want to know what the best new music is in the mainstream market. Box Africa will showcase A-List international RnB and Hip Hop music as well as the very best African music including Nigerian Hip Hop genre.
The programming schedule was predicted to include:
• 'Africa’s Most Wanted': A run-down of international superstars and home-grown talent.
• 'Hip Hop Non Stop': A countdown show that includes the definitive Hip Hop anthems.
• 'Urban A-List:' The latest and greatest music videos from the hottest urban artists.
Whilst I must pause here to avoid exposing any delicate material shared that day, according to Nichol, it had been apparent this had been classed as a quieter conference than normal, yet my degree of willingness still meant the conference was a valuable one for enhancing my understanding of campaigning overall as the day incorporated much of what I had previously learnt when envisioning the implementation of incorporating a brand expansion. Aside from media jargon, shadowing colleagues such as Nichol, really made me value having that assisting role as part of the overall team, even receiving personalised staff passes and 4Music email addresses for the two weeks continuously inspired my prised position.
Whilst I must pause here to avoid exposing any delicate material shared that day, according to Nichol, it had been apparent this had been classed as a quieter conference than normal, yet my degree of willingness still meant the conference was a valuable one for enhancing my understanding of campaigning overall as the day incorporated much of what I had previously learnt when envisioning the implementation of incorporating a brand expansion. Aside from media jargon, shadowing colleagues such as Nichol, really made me value having that assisting role as part of the overall team, even receiving personalised staff passes and 4Music email addresses for the two weeks continuously inspired my prised position.
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